Finance is the most attractive sector in India with 'The BFSI sector' having trouble with low customer interest and higher employee attrition with an average of 20% but Fintech is the shining jewel in both the Finance and Startup ecosystem with SuperApp ambition of many have led to creating so many options available with new mega-corporate entrants like Aditya Birla and startup like SuperMoney
However, the gain to online finance and commerce could be credited to Jio for bringing free data initially to affordable pricing for many to adapt and be habitual. One could say UPI, content and e-commerce got the attention after the mass adoption of internet which was pushed by Jio.
Finance, the only sector Jio was quiet and late. Jio built an ecosystem of services around its network like Apple and Google with offerings for every sector like JioSaavn,JioTV and JioCinema. Still, they hold the FIntech sector for later in B2C but were actively working in B2B in-house with Reliance Retail being one of their top client.
Everyone was doing Stocks and UPI whether Banks or startups. But Reliance hoped for more as FInance brings more ARPU and can help in long-term retention of customers so they planned slow and big even their stock performance shows the belief.
